Whenever you post a new Story to Instagram, you automatically “skip the line” in your followers’ feeds. IG Stories put you front-and-center in followers’ feeds Here are some key reasons why Stories should be a top priority for growing a company account. In fact, recent Instagram stats note that 50% of Instagram users have visited a website to make a purchase after seeing it in Stories. It goes beyond getting your brand in front of the right audience. The benefits of integrating Stories into your content strategy are well-documented. Think of Stories as a sort of secondary, exclusive feed of content for your most dedicated followers.

Meanwhile, unique captions, overlays and custom music give your Stories a creative touch. Users can reply to your Stories via DMs or through interactive elements such as polls and stickers. These Highlights then appear on your profile right above your regular feed. While Stories expire after a day, you can save your best slideshows as Stories Highlights. This signals to your followers that you have fresh content to check out. Whenever you publish a new Story, a purple and orange ring appears around your profile picture. Photos present themselves for seven seconds by default, while videos can be up to fifteen seconds long. Stories act as a sort of slideshow, with each photo or video uploaded to your feed representing a new slide. Your Stories content is separate from your traditional feed. Instagram Stories are a feed of photos (or videos) that disappear from your profile after 24 hours. How to use Instagram Stories as a brand.Read on to learn about how to view, create and use Instagram Stories to improve your brand’s Instagram marketing. That’s why we put together this detailed guide breaking down how to use Instagram Stories. As a workaround, brands are using Stories as a low-hanging opportunity for visibility and engagement.īut if you’re still struggling to make sense of Stories, we get it. Moreover, changes to the Instagram algorithm has put a damper on organic reach. They’re tap-friendly and time-sensitive, which makes them highly appealing to the average Instagram user. They’ve become so popular that 83% of marketers said they plan to use Stories for influencer marketing. Instagram Stories have become a big deal.

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